Pierre El Daher Business Life

Pierre El Daher is a successful Lebanese businessman and the Chairman & CEO of the Lebanese Broadcasting Corporation International, LBCI, Lebanon's number one television channel.

In 1992, Pierre El Daher established the Lebanese Broadcasting Corporation International, LBCI TV, and in 1996, he launched LBC SAT which soon rose to become a regional and international broadcasting powerhouse, beaming its programming into homes across the MENA region, Europe, America and Australia.

Pierre El Daher also launched in 1997 production house PAC ltd, which produced the best entertainment shows in the Middle East.

El Daher also ventured into Reality TV, again a first for Lebanon and the Middle East, when he launched the first 24-hour channel dedicated to reality TV.

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